Skinny Beer

Alcoholism and sexuality have often gone hand in hand. The Greek God of wine Dionysus is often portrayed amongst a plenitude of young women, Absinthe is commonly associated with its “green fairy mascot” (la fée verte) and for a plenitude of years this has resulted in the problem of women’s self image.

However now with the introduction of a new Australian beer – Skinny Beer, this has taken this already bloated market to a whole new low:

Complete with their own line of living “skinny Blondes” this new beer has taken the blatant and irrational sexualisation of women to all new levels.

With model tag lines such as:

“Before I was a Skinny Blonde, I was a Large Red head”

and

“There are two main requirements in being a Skinny Blonde, You must be skinny and blonde”

The beer is slowly trying to promote this behaviour as “oh, we’re just having fun”.

Skinny Blonde spokesman Hamish Rosser said the beer was supposed to be a "bit of cheeky fun".

"This generation of Aussies have grown up on the beach and topless girls in bikinis are commonplace. The label and website is in no way meant to offend women or anyone else, rather embrace the Australian beach culture." Mr Rosser, a former member of The Vines rock band.

However, I want to know what the VAADA and AHA is doing about this! This is clearly not just “some advertising” their entire beer promotes a very serious dangers in the forms of binge drinking and promotion of eating disorders – I don’t know about you, but I have NEVER seen girls so photoshop’ed on a beach!

Luckily enough, VicHealth and Women's Forum Australia are standing up to this atrocity regarding itself as a beverage:

VicHealth chief Todd Harper slammed the use of nudity to encourage drinking:
"The website should be shut down and we should be using this as an opportunity to review the way the alcohol industry promotes products and enjoys the benefit of self-regulation in relation to alcohol advertising."

This being said, there is still not enough being done, company has clearly gone too far.

- Hanna

Skinny Blone Website
Health, women's groups demand ban on Skinny Blonde beer Article